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This website midamericainstruments.com states the following, "Call For More Information on Our Products! We pride ourselves in exceptional customer service and satisfaction guaranteed." Our analyzers analyzed that the webpage stated " Our equipment is sold with un-compromised quality, serviced by our factory trained engineers." The Website also stated " Our primary industries are environmental, pharmaceutical, agricultural, petroleum and biotech. We also provide high quality reconditioned equipment to colleges and universities at a fraction of the cost by our competitors. For Email Marketing you can trust." The website's header had Kansas city instruments as the most important search term. It was followed by Kansas city lab equipment, Kansas lab equipment Missouri lab equipment, and MO lab equipment which isn't as highly ranked as Kansas city instruments. The next words they used was OK lab equipment. Iowa lab equipment was also included but could not be seen by search crawlers.